Brad Topliff has been involved with industry shifting technology since the early days of desktop publishing, graphic design, internet browsing, web applications and now identity management and distributed data sharing. In all of those instances the technology offered an alternative to the traditional way of doing things but also raised new questions about the new best practices.

At Eagle River Interactive in the early days of web browsing, Brad worked with large companies like Apple, Toshiba and Intuit to develop ways to present information through a new medium. Using design and technical skills, Brad was part of development teams building some of the first community-based sites, ecommerce storefronts and multimedia portals.

In 2000, Brad entered the start up world when he joined Envoii, a unique, graphically rich client technology that introduced him to the concepts of user-centric design and service-based architecture. He has been applying these concepts to real-world problems in Finance, Healthcare and Multimedia projects ever since.

At ooTao, Brad helps guide business relationships and the strategic development of the company and its products.

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